Pay Per Click Advertising

PPC is an internet advertising model used to drive instant traffic to website in order to create lead generation or sales depending on your business model. This form of advertising is usually the most expensive because you are paying to achieve instant traffic to your website. There are other forms of marketing that does not cost as much such as Search Engine Optimization or Social Media Marketing that can bring you organic website traffic but does take more time.

Pay Per Click can market your business in which just a few hours after account creation on Google, Facebook, Bing or other platforms can bring instant traffic to your website. You can define the type of audience you want and location. Most businesses start off with PPC ads in order to increase their brand presence with long term goal for SEO.